The goal of Side-by-Side is optimum child development. Their objective is that children receive nurturing care and protection to enable them to reach their full health, educational and earning potential.

They aim to:

1. Improve primary caregivers’ understanding of the full scope of care required for Early childhood development (ECD). 

2. Improve primary caregivers’ understanding of their role in early childhood care and education 

3. Shift healthcare workers’ focus from survive to thrive

4. Increase uptake of the new Road to Health book among primary caregivers and healthcare workers (HCWs). 

5. Increase conversation and collaboration among HCWs and primary caregivers.

6. Mobilise communities to identify, support and demand quality ECD.